Barneys is to collaborate with the Queen of the lil’ monsters herself, Lady Gaga, to bring a North Pole style workshop to its Madison Avenue store windows and fifth floor, in mid-November.
The Christmas ad and in-store campaign is the brainchild of Creative Director Dennis Freedman, artists Eli Sudbrack and Christophe Hamaide Pierson, and of course Nicola Formichetti, creative director for basically-anything-to-do-with-Lady-Gaga. The store will brand all packaging and shopping bags throughout the season with the Gaga Workshop designs and a range of limited edition gifts will also be on sale – but no, they won’t include fairies for the top of your tree clad in mini meat-dresses. Barneys will, however, donate 25 percent of the proceeds from the items sold to a charity of the singer’s choice.
Mark Lee, CEO for Barneys said: “Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon. Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”
But don’t worry if you can’t make it to New York, Barneys.com will also be launching a digital version of the Workshop, so there’s no excuse not to gift someone a stocking filler! Joy to the Haus of Gaga and Hark the Herald Monsters sing…
Barneys New York, 660 Madison Avenue, New York, NY 10065, USA. Website.
